Young Faces of ALS
Why a campaign highlighting young people with ALS?
Every 90 minutes someone else is diagnosed with ALS. It isn't just our fathers and mothers that are being diagnosed
with ALS, but an alarming number of our sons and daughters are as well. This campaign is designed to create greater
awareness of those diagnosed at an early age and their efforts to battle against the progressive degenerative disease
for which there are currently no treatments or cure.
What is the... Young Faces of ALS Campaign
Purpose
- Increase awareness of ALS.
- Illustrate that there is no "typical" ALS patient, that it can strike at any age.
- Raise funds to develop treatments that slow and stop ALS.
Vehicle
- Grassroots public awareness at all 30 MLB ballparks.
- Online social media messaging.
- Letter writing campaign.
Young Faces of ALS is on Facebook