Corey Reich was diagnosed with ALS going into his senior year at Middlebury College in 2007 at age 21. Since that time, he, his family and friends have been on a crusade to end ALS. Corey's Crusade is a key Global Affiliate of the ALS Therapy Development Institute, raising more than $8 million since 2008 through a variety of events and campaigns.
Corey helped to establish the Young Faces of ALS campaign, bringing global attention to the fact that ALS strikes people at any age. Through that campaign he helped to create the Young Faces of ALS National Corntoss Challenge, raising an additional $1.8 million for ALS research since 2011. He also visited Major League Baseball ballparks around the country to promote the Young Faces of ALS campaign and bring awareness to the disease which befell baseball great Lou Gehrig.
He is a regular spokesperson for ALS research and has been featured in the San Francisco Chronicle and NPR's Here and Now with Robin Young, among others. Corey's father, Ted Reich, is a member of the board of directors of the ALS Therapy Development Institute and currently serves as the treasurer. Corey's Crusade is supported by private individuals, corporations and foundations and caps off each year with a themed gala at the Claremont Country Club in Oakland, California.